Passionate lip care enthusiasts dedicated to helping Australians achieve healthier, happier lips
Lip Balm Australia was born out of a simple frustration: finding reliable, honest information about lip care products in Australia was nearly impossible. In a market flooded with sponsored reviews and misleading marketing claims, we knew there had to be a better way to help people find products that actually work for their unique needs.
Our journey began in 2020 when our founder, Sarah Mitchell, developed chronic chapped lips after relocating from the UK to sunny Queensland. The intense Australian sun, combined with air-conditioned offices, wreaked havoc on her lips. After trying dozens of products—many of which made exaggerated claims but delivered disappointing results—she decided to document her findings and share them with others facing similar struggles.
What started as a personal blog quickly grew into Australia's most trusted lip care resource. Today, our team of dedicated skincare enthusiasts has tested hundreds of lip balms, glosses, treatments, and masks. We understand the unique challenges Australian lips face: the harsh UV radiation that can cause lip cancer, the dehydrating effects of our climate, and the specific needs of different skin types across our diverse population.
Every product featured on our site undergoes rigorous hands-on testing by multiple team members. We don't just try a lip balm once and write a review—we use each product for a minimum of two weeks across different conditions. We test in air-conditioned offices, during outdoor activities, overnight, and in various weather conditions. This comprehensive approach allows us to provide genuinely useful insights about how products perform in real-world situations.
Our evaluation criteria include moisturisation effectiveness, longevity, texture, scent, ingredient quality, value for money, and suitability for different lip concerns. We pay special attention to SPF protection accuracy, as sun safety is paramount for Australian consumers. We also consider sustainability, packaging, and whether products are cruelty-free or vegan for those who prioritise these factors.
We believe in complete transparency. When we recommend a product, it's because we genuinely believe it will help you—not because we're paid to say so. Yes, we do earn a small commission when you purchase through our affiliate links, but this never influences our recommendations. We've turned down numerous paid partnership offers that didn't align with our values or would compromise the trust you place in us.
Our goal is simple: to be the resource we wish had existed when we started our own lip care journeys. Whether you're dealing with severely chapped lips, looking for the perfect tinted balm, or trying to protect your lips from the Australian sun, we're here to guide you with honest, expert advice.
Founder & Lead Editor
Former beauty journalist with over 10 years of experience in skincare. Sarah's personal struggle with chronic dry lips inspired her to create this resource.
Scientific Consultant
Cosmetic chemist specialising in lip care formulations. James helps us understand the science behind ingredients and product efficacy.
Product Testing Lead
Coordinates our comprehensive testing process and manages our team of volunteer testers across Australia.
We love hearing from our readers! Whether you have a question about a specific product, want to share your own lip care tips, or have a topic you'd like us to cover, please don't hesitate to reach out. Your feedback helps us improve and ensures we're creating content that truly serves your needs.
Thank you for trusting Lip Balm Australia as your go-to resource for lip care advice. We're honoured to be part of your journey to healthier, happier lips.